In January 2020, I made the decision to officially transition my business from CVs to LinkedIn coaching, since I now enjoyed this so much more. Three months later, the pandemic hit and the need for online networking shot LinkedIn - and in so doing, my business - to a brand new level of significance.
In my talks and workshops, I often tell people that LinkedIn changed my life, and it's true.
Being visible on LinkedIn and intentionally building my personal brand on this platform has taken me on the wildest and most exciting journey in my business and personal life.
I've been able to organically grow my audience from 5,000 in 12 years, to over 40,000 within 24 months.
I wrote and published my popular LinkedIn handbook, Start Being Visible, in late 2020; launched and presented a successful live interview show (Visible Women on LinkedIn) for over a year; and formed a membership community for female leaders and business owners (Visible Women Tribe).
In addition, I get regular invitations for speaking engagements and podcast interviews to share my story and expertise (including a TedX invitation) from LinkedIn.
I've enjoyed many rewarding partnerships and collaborations with people I've met through LinkedIn globally; I've been able to build a solid coaching and training business that gives me and my family a great stable income and lifestyle and, at the beginning of 2022, I was honoured to be recognised by LinkedIn as a LinkedIn Top Voice within the UK Jobs and Careers space.
Not bad for a woman who could barely say 'boo to a goose' as a girl!