London Olympics (and the power of propaganda)

London Olympics and the power of propaganda | Picture by Mildred Talabi

For several months before the Olympics, Londoners were effectively brainwashed with messages of how our beloved city will be overrun with hundreds of thousands of tourists and spectators which will heavily affect the roads and disrupt the public transport system. Restrictions were put in place on certain underground stations, express Olympic lanes were painted on to roads and motorways, and we were told to “get ahead of the games” by setting off much earlier than usual to travel, or better still, avoid travelling at all during this season.

It’s now two weeks into the Olympics and I, like a few others who have dared to venture out, have found myself travelling seamlessly through London - the roads are clearer, there are less people on the trains and buses, and London, outside of the immediate Olympic areas, is generally moving faster than usual!

Now this may well be a glowing testament to the organisational skills of TFL and everyone else involved in the Olympics, but (without meaning to be political), there’s also something to be said here about the power of propaganda. The constant messages over radio, TV, newspapers, internet, billboards, and even Mayor Boris Johnson’s personally recorded announcements over public transport networks, were enough to convince people to stay away from London in masses – so much so that the Mayor has been accused of turning London into a ghost town!

Olympic traffic - much quieter than expected on most roads | Picture courtesy of Diamond Geezer (http://diamondgeezer.blogspot.co.uk)

Olympic traffic – much quieter than expected on most roads

In very much a similar way, we’ve experienced mass media bombardment over the past few years, detailing the “historically high” unemployment rates in Britain and the general competition that exists in the few jobs that are out there.

While it certainly is true that the job market is harder today than it’s been previously, it is also true that there are some employers and organisations who are posting vacancies and receiving very few applications from jobseekers (I had a conversation with one such employer recently).

There are of course many reasons why this could be happening (job not desirable, pay too low, location, where advertised etc), but one factor that can’t be ignored is the propaganda factor – some jobseekers have been so sold by the negative media messages surrounding employment that they’re now afraid to venture out and apply for certain jobs for fear of competition from other jobseekers.

If this is you, be encouraged by the Olympics! While it’s always good to prepare for the worst, try your very best to not to allow propaganda to seep into your job search because sometimes the only way you’ll ever know whether your journey will be disrupted by additional traffic is to get in your car and drive. In the process you may find yourself making more progress than you’ve ever done at any other time in your life!


Are you a Londoner? Have you had the same travelling experience so far during the Olympics or have I just been lucky? Let me know your thoughts in the comments…

  • MarieMalyon

    I have only visited London for work once during the Olympics, and this was the same day as the opening cermony. I have to agree with what you have put here, it was all hype of trains ground to a halt and all roads being blocked with millions of fans actually convinced all real tourists and London traffic to stay at home and leave my journey running like clockwork. The train arrived on time and I made it to the office as planned!
     
    I say we create sporting event hype everyday of the week!

    • http://66.147.244.198/~mildredt MildredTalabi

       @MarieMalyon I second the motion! :-) We were promised thousands and thousands of tourists and though they are indeed here, they’re being sectioned off into particular parts of London (for corporate sponsorship reasons), thus the near empty roads everywhere else. Good for commuters, bad for small businesses! But that’s another blog post altogether…..

  • Lesleyb

    Hi Mildred,
    Great article, I totally agree. I am a Londoner and a jobseeker following redundancy. I travelled into central London during rush hour last week and I needn’t have worried, the journey was a breeze! Job hunting has been really tough. I do find that your attitude helps a lot so being positive and having self belief is a must! I believe the propoganda factor applies to renting during the olympics too. I live close to the olympic park and was hoping to rent my flat or just my spare room over the summer to earn some money since I am not working (and I was not asking for a ridiculous amount of rent). There has not been the anticipated demand. I found that a lot of agencies wanted to place people in the posh parts of London rather than in the East End.

    • http://66.147.244.198/~mildredt MildredTalabi

       @Lesleyb Hi Lesley, thank you for sharing your experience. You’re totally right – a positive attitude and self belief really is a must in these times whether it’s trying to find a job, renting your flat, or simply trying to navigate the streets of London during a usual rush hour! Reduncdancy isn’t the nicest of situations to find yourself in so let me know if there’s anything I can do to help on the job hunting side.

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