How one spelling mistake can cost you millions (aka the Topshop blunder)
If you haven’t heard about the Topshop “Shakespere” blunder by now, you nearly missed a valuable lesson on the importance of spelling and grammar.
Here’s what happened: Topshop, the clothing giant, commissioned a design company to produce a William Shakespeare-inspired women’s t-shirt. After what we can only imagine was a lengthy creative process, they came up with the ingenious idea of recreating the famous lines, “Romeo Romeo, wherefore art thou Romeo?” on a t-shirt in fancy calligraphy. So far so good…
…and then the blunder
The famous quote was signed by “Shakespere”, not “Shakespeare” and the £20 t-shirts proceeded to go on sale online and across UK stores bearing the grave misspelling – cue lots of online mockery from shoppers, a swift recalling of t-shirts and plenty of red faces at Topshop HQ.
Topshop’s failure to proofread cost them time, probably millions in reprint and lost revenue, and resulted in a very public brand humiliation.
4 out of 10 applicants rejected
Spelling and grammar mistakes are generally not a good look for anyone but for jobseekers, committing these blunders on your CV, cover letter or job application form could be the very thing that costs you the interview – approximately 4 out of 10 job applications are rejected due to bad spelling and grammar.
It’s very important that you proofread your application thoroughly before hitting that send button – if in doubt, get a friend (with proven grammar skills) to look over it, or better still, hire a professional to put together your CV, cover letter or application form for you (there’s no better place to look than right here ).
15 common grammar mistakes
In the meantime, here’s a great infographic on 15 common grammar mistakes you want to avoid at all costs – whether in your job application or elsewhere (courtesy of the brilliant online writing site, Copyblogger):
For more useful keys on creating a CV that gets interviews, pick up a copy of 7 Keys to a Winning CV: How to create a CV that gets results on Amazon and all good bookshops.
Want to stay up to date with Mildred’s blog posts? Subscribe here: